Managed Care Strategy

• Creating key account profiles
• Understanding managed care dynamics, formulary evolution, and regulatory influences affecting the brand
• Assessing the influence of managed care on brand market share
• Formulating pricing strategies to optimize reimbursement and maintain market leadership
• Designing effective contracting strategies

• Understanding patient medication use and non-adherence behavior
• Investigating drivers of non-adherence for the brand
• Designing win-win programs that benefit the supplier, the provider, the distribution partners and ultimately the patient
• Assessing program effectiveness in recapturing lost brand revenue due to non-adherence
• Modeling Return-On-Investment to ensure efficient adherence program resource allocation

• Identifying critical product attributes to enable distinctive brand differentiation for key customer segments
• Analyzing strengths, weaknesses, opportunities and threats (SWOT Analysis) to determine optimal product positioning
• Understanding unmet medical needs, provider/prescriber perceptions, and evolving treatment protocols
• Designing co-marketing, counter detailing, and value-added programs for positioning strategy pull-through
• Leveraging outcomes studies to formulate product differentiation strategies

• Developing a set of viable strategic launch options with associated advantages and disadvantages
• Designing activities and services to ensure targeted and successful product launches
• Sizing the market, identifying key barriers to entry, effectively targeting physician and patient populations, and measuring launch success